March is National Nutrition Month and it is finally here! National Nutrition Month is a campaign focused on promoting the importance of making informed food choices, developing sound eating, and physical activity habits created by the Academy of Nutrition and Dietetics. The theme for National Nutrition Month in 2020 is “Eat Right Bite by Bite”. This year’s theme advocates for small goals and changes contributing to an impactful health effect long term.
Here are five ways your business can promote National Nutrition Month:
Utilize the curated campaign toolkit provided by the Academy of Nutrition and Dietetics. The toolkit includes tip sheets/handouts, games and activities, press releases, and planning materials. Available to be downloaded in English or Spanish. Blogger badges, campaign infographics, and campaign graphics are also available to be embedded in your blog or website. Find the campaign toolkit here: https://www.eatright.org/food/resources/national-nutrition-month/toolkit
Social Media Toolkit
The Academy has created premade social media posts to use for Facebook, Twitter, and Instagram. Posts include a picture or an animated gif, a message about National Nutrition Month or weekly key messages, link to eatright.org, and hashtags. All you have to do is choose, download, and upload to your own social media accounts. Available in English or Spanish. Link to the social media tool kit here: https://thesocialpresskit.com/nnm2020
The annual campaign promotes the Academy and its members to the public and media as a credible source for nutrition information using scientific evidence-based practice. Feature RD/RDN on your social media platforms. Promote their services, nutrition books, recipes, blogs, etc. that your business may not have available. Allow them to take over your Instagram story for the day or have your followers submit questions for a Q&A session with the featured RD/RDN. Find an expert here: https://www.eatright.org/find-an-expert or reach out to RD/RDN in your network.
Host a Contest or Giveaway
If it is within your budget, host a contest or a giveaway on your social media account(s) along with nutrition information related to this year’s theme, Bite by Bite. The Academy has National Nutrition Month 2020 products that may be used for the contest or giveaway. For example T-Shirts, Bags & Totes, Drinkware, Pins, Registered Dietitian products, Mugs, etc. Link to the Eat Right shop: https://www.jimcolemanstore.com/nnm/
Go live on Instagram or Facebook to host a live Q & A with your followers or take them on a live grocery store tour. You can create a nutrition question of the day to answer during your live session or plan a cooking demo to promote recipes from your business. Follow this link for other ideas to get your followers involved for National Nutrition Month: https://www.eatright.org/food/resources/national-nutrition-month/ideas-to-get-involved-in-nnm#grocery
Learn more about National Nutrition Month at https://www.eatright.org/food/resources/national-nutrition-month