• Katie Nunemaker

Email Marketing Tips

Updated: Feb 26, 2020

We all get those marketing emails that we automatically swipe into the trash without a second thought, but there are also a few marketing emails that we open every single time. What do those emails that we always open have in common? Great marketing. Here are all of our best tips to make your emails the ones that your subscribers automatically open.

Master the subject line

The subject line is one of the first things people see when they look at their inbox. Much like the title of a book, if your subject line doesn't interest the reader, your email may not be opened. Here are a few ways to make sure that your subject line is in top shape:

-Use power words in your subject line to inspire your subscribers to open the email and take action.

-Incorporate emojis into your subject line to draw the reader's attention away from all of the emails in their inbox and to your message.

-Include stats and numbers in the subject line if they're applicable and vital. Research has shown that numbers can catch a subscriber's eye and lead to more opened emails.

-Use a cliff hanger in your email subject line, so the reader wants to learn more and is inspired to open the message.

Keep track of the best days of the week and the best times to send your emails

An essential strategy for increasing followers and post views on social media is to post at the right time, so it's no mystery that this rule also applies to marketing emails. Since most people reach for their phones near the start of their day, try sending emails in the early hours of the morning for increased views.

Make sure your email is mobile-friendly

Since most people receive emails on their mobile devices, having a mobile-friendly marketing email is one of the most important things you can do to ensure that people read your messages. If your emails aren't mobile-friendly, you could be missing out on a ton of clicks.

Use your voice and your templates

You've probably seen many aesthetically pleasing email templates that draw you in, and the reason for that is that they're unique to the sender. Using your creativity to put together a well laid out email template can really "wow" your readers and lead to more views. Utilizing your unique voice is also a meaningful way to maintain and grow your subscriber list.           

Don't overwhelm your subscribers

While it may seem that emailing each day will increase the number of your emails that are opened, it may do more harm than good and cause a rise in people unsubscribing. Ensure that you're only emailing out as often as you have valuable information to share. If you don't have helpful or exciting information to share, it's best not to waste an email.

Keep your message short and sweet

Sending many large paragraphs in an email can be daunting to read, making your marketing message off-putting for your readers. Instead of sending large paragraphs, keep message segments short, at about 25 words. Since you're using few words, make sure that each word counts!

Include a call to action

Similar to how action words in your subject line can draw a reader in, a call to action in your email will encourage your subscribers to visit your website. Include a visually striking call to action buttons within your text to give your readers many opportunities to interact with your brand.

Test your emails

One of the biggest mistakes you can make is sending an email without making sure that it's working correctly. Test each email for typos, formatting issues, and graphic issues before sending it to your subscribers. Make sure to test your email both on a computer and a mobile device, and use an online email testing tool if you're able.

Update your strategy often

Online business is continuously evolving, so your marketing strategies will need to develop, too. Review your strategy each quarter to make sure that it's still relevant, and you're still increasing subscribers and page visits. If you're not, it's time to reevaluate and adjust.

Provide Value

There are so many tips for email marketing that can help you retain subscribers, but the most important tip is to make sure that the information you're sending is valuable. For every email you send, ask yourself if what you're saying indeed provides value to your subscribers, and if it will mean something to them. If your email doesn't keep your business on your subscriber's mind, it's safe to say that it may just end up in the trash folder.

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